Yeah, and look at where that got them. The fact that they're rebooting their entire line all at once, and retooling their line-wide continuity to such a significant degree, is a direct admission that the preexisting audience that they're built up by doing business as usual is NOT ENOUGH, even before you factor in the fact that they've DIRECTLY STATED that they're using day-and-date digital to try and seek out a new audience.
DC's current situation isn't related to their product being targeted primarily at men. It's a factor of way the direct market limits the reach of their product. A new audience, in this case, means expanding their reach to include more of the people who already buy their product, which is what any marketing consultant would identify as the first route to increasing sales (identify your traditional audience and whether you've maxed out on the people who currently buy it; in DC's case, the answer to that is obviously no, as the nation has millions of 18-34 year old men who have never bought a comic but who like the properties in other, more accessible media).
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
no subject
Date: 2011-06-22 03:25 am (UTC)DC's current situation isn't related to their product being targeted primarily at men. It's a factor of way the direct market limits the reach of their product. A new audience, in this case, means expanding their reach to include more of the people who already buy their product, which is what any marketing consultant would identify as the first route to increasing sales (identify your traditional audience and whether you've maxed out on the people who currently buy it; in DC's case, the answer to that is obviously no, as the nation has millions of 18-34 year old men who have never bought a comic but who like the properties in other, more accessible media).