seriousfic

Except that the current setup really isn't working for other media either, because by continuing to limit yourself to the conventional wisdom that you should focus primarily on 18-34 men, all you're going to do is compete for an ever-shrinking share of the market and repeating a whole bunch of already-made mistakes in the process. That sort of self-perpetuating thinking is what leads idiots to say that movies with female leads don't sell. I am saying that the current status quo for ALL media is INTOLERABLY unacceptable, which is why entertainment media needs to stop ghettoizing itself by focusing on an age-and-gender demographic that has demonstrated itself to be a) the LEAST loyal to brands, and b) the MOST no-growth segment of the market. The fact that Quesada and DiDio inherited many of these problems does not excuse the fact that, at best, they've responded with well-intentioned but utterly uninformed ineptitude, and at worst, they've actively and knowingly perpetuated several aspects of the current market that they themselves MUST know are driving away potential customers. FUCK giving them a pass. If it's too fucking hard for them to fix these problems, they need to quit the industry and let people with original ideas have a go, rather than just wallowing in their masturbatory nostalgia. They deserve ZERO pity.