Well, it does seem meant to appeal to Homer Simpson

[seriousfic]

So, uh, DC comics just said that they'll be catering to males 18-34. Out loud.

Since I'm sure most people will be focusing (rightfully) on the male angle, let me take a moment to call bullshit on "18-34" too. If Barry Allen is the Flash, than most of their supposed target audience couldn't read before Wally West was the Flash. Likewise with an unmarried Lois and Clark.

Also, I'm pretty sure that demographic wasn't born when Barbara Gordon was actively in-costume as Batgirl. So...

Oh, and if you grew up watching Justice League Unlimited and now you're 18, so you want to read about John Stewart and Vic Sage, fuck you. Likewise with anyone who grew up with Stephanie Brown, Cass Cain, or the current incarnation of Young Justice/Teen Titans, since most of them are being completely rewritten (or have already had their personalities drastically altered by Geoff Johns).

Comments

[box-in-the-box.livejournal.com]

Jesus Christ.

This is pretty much going to destroy the industry as a whole, because it's going to fail so hard that it's going to sink the direct market and ensure that publishers will remain leery of digital for a long time, even though that's the ONLY idea coming out of this that's actually GOOD.

[miss-tress.livejournal.com]

The target audience are men age 18 to 34 though they do realize that they have readers in other demographics.
Lovely. The realize that I'm not in their target audience. They just don't care.

Thanks DC! I'm so glad that I've been paying $150 a month for your product for almost 10 years just to have you say that you really don't care about me.

[colonel-green.livejournal.com]

I thought they were talking about the ad campaign, the way that's written.

Though either way, I don't think that's some huge thing. Most action-oriented products produced by American companies view that age group as their primary demographic.

[escapay.livejournal.com]

I can't tell you how bitterly disappointed I am with the whole new set up. It's like DC have taken everything I read and just crushed it. You enjoy the current BoP? Tough. Secret Six? Shelved. Babs as a unique, tough character and a role model for a vulnerable demographic? Fuck that. Powergirl, Zatanna, all cancelled. I wouldn't be surprised if Renee wasn't even The Question any more.

Why do I bother DC huh? Why?

I mean for god's sake, Original Black Canary, Poison Ivy, fucking Starling (who??), and Katana. I just don't understand. I think this might be it ya know, this might be the end. So long DC, we had some good times.

Fuck.

[jlbarnett.livejournal.com]

I think Starling is the only original idea out of the reboot that I think is a good thing. Dinah could use a directly tied to her type sidekick.

And I'm pretty sure that the reason why catering to 18-34 year olds is a problem is they're really not all that similar in this day and age. I'm 31 and my younger brother is 21 and we're looking for totally different things in mass media.

[renshai.livejournal.com]

......

Well, I guess that relieves me of any responsibility to actually check out the new line-up. Think of the money I'll save!