Well, it does seem meant to appeal to Homer Simpson

[seriousfic]

So, uh, DC comics just said that they'll be catering to males 18-34. Out loud.

Since I'm sure most people will be focusing (rightfully) on the male angle, let me take a moment to call bullshit on "18-34" too. If Barry Allen is the Flash, than most of their supposed target audience couldn't read before Wally West was the Flash. Likewise with an unmarried Lois and Clark.

Also, I'm pretty sure that demographic wasn't born when Barbara Gordon was actively in-costume as Batgirl. So...

Oh, and if you grew up watching Justice League Unlimited and now you're 18, so you want to read about John Stewart and Vic Sage, fuck you. Likewise with anyone who grew up with Stephanie Brown, Cass Cain, or the current incarnation of Young Justice/Teen Titans, since most of them are being completely rewritten (or have already had their personalities drastically altered by Geoff Johns).

Comments

[colonel-green.livejournal.com]

Except that the current setup really isn't working for other media either

They seem to be doing okay on the whole, though with the usual technology concerns.

I'm not clear on how the 18-34 male market is "ever-shrinking" (and if it was, the 18-34 female market would likewise be).