But DC's main product is a super-genre (action/adventure) that has always, in any era, been primarily marketed to men.
Yeah, and look at where that got them. The fact that they're rebooting their entire line all at once, and retooling their line-wide continuity to such a significant degree, is a direct admission that the preexisting audience that they're built up by doing business as usual is NOT ENOUGH, even before you factor in the fact that they've DIRECTLY STATED that they're using day-and-date digital to try and seek out a new audience.
Then again, I'm wondering why the fuck Dan DiDio is being allowed to do this in the first place, since he's overseen so much of the failure that led to the rot in the DC line in the first place. It's like Joe Quesada complaining that he wanted to "fix" Spider-Man by getting him back to his roots, when he was the one who approved so many of the changes that took the character away from his roots in the first place. If you preside over a line that winds up being so inaccessible to new or old readers that it requires such a massive reworking as what DC is doing now, your ass should be FIRED, full stop, so that someone else can be in charge of that reworking instead.
That hardly precludes it from having a female fanbase as well, of course.
Except for all the misogynistic genre conventions that have been so prevalent precisely because the publishers perceive the need to appeal primarily to the 18-34 male audience, which is why rancid dogshit like Identity Crisis is being kept in canon, no matter how much it makes even LESS sense when you make all the characters younger, and why the Superman "love triangle" is likely on its way back, because the Captain Yesterdays who are helming this regression can't relate to their favorite superheroes unless they're bound to gynophobic and tired old tropes that are even more unrealistic now than when they were first conceived.
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Yeah, and look at where that got them. The fact that they're rebooting their entire line all at once, and retooling their line-wide continuity to such a significant degree, is a direct admission that the preexisting audience that they're built up by doing business as usual is NOT ENOUGH, even before you factor in the fact that they've DIRECTLY STATED that they're using day-and-date digital to try and seek out a new audience.
Then again, I'm wondering why the fuck Dan DiDio is being allowed to do this in the first place, since he's overseen so much of the failure that led to the rot in the DC line in the first place. It's like Joe Quesada complaining that he wanted to "fix" Spider-Man by getting him back to his roots, when he was the one who approved so many of the changes that took the character away from his roots in the first place. If you preside over a line that winds up being so inaccessible to new or old readers that it requires such a massive reworking as what DC is doing now, your ass should be FIRED, full stop, so that someone else can be in charge of that reworking instead.
That hardly precludes it from having a female fanbase as well, of course.
Except for all the misogynistic genre conventions that have been so prevalent precisely because the publishers perceive the need to appeal primarily to the 18-34 male audience, which is why rancid dogshit like Identity Crisis is being kept in canon, no matter how much it makes even LESS sense when you make all the characters younger, and why the Superman "love triangle" is likely on its way back, because the Captain Yesterdays who are helming this regression can't relate to their favorite superheroes unless they're bound to gynophobic and tired old tropes that are even more unrealistic now than when they were first conceived.